Charlotte Mecklenburg Library- Main Library

#QueenTakestheQueen

Queen Takes the Queen Campaign

Objective: While the Main Library location is in the process of moving, we created a campaign to highlight the remaining Charlotte-Mecklenburg Library locations by having a cutout of Queen Charlotte of Mecklenburg give a tour of the locations.

Goal: 50% engagement increase, 1000 impressions, and 800 accounts reached.

CMLibrary Instagram

Campaign Plan

    • Introduction post to reintroduce the queen cutout in the community.

    • IG carousel posts (5-6 images)

    • Branches to highlight what makes their branch unique.

    • Utilize #QueenTakestheQueen hashtag.

    • Craft detailed memo to be emailed to 19 remaining branches with photo and video guidelines.

    • Set up a Dropbox for branches to submit photos and descriptions of the photos or videos sent.

    • Scheduling each branch highlight in advance on Sprout Social at least one week before post date.

    • From there on out, a feature will be posted every Friday.

    • Hashtag research to reach goal of engagement increase by 50%, 100 impressions, and 800 accounts reached.

    • Spread awareness and highlight other branches in the community and what they have to offer.

 

Goals Achieved

November 2021-February 2022

  • 769.6%

    Engagement Increase

  • 28,850

    Impressions

  • 1,524.6

    Accounts Reached/Post

Instagram Posts

  • ImaginOn

    https://www.instagram.com/p/CXT5ooKp9_J/

    Photo of a puppet show stage with a cardboard cutout of a historical woman and a puppet character with pink hair, dressed in colorful clothes, held by a child's hand. Red curtains in the background, and a sign with the text "How to tell a story with puppets."

  • Davidson Public Library

    https://www.instagram.com/p/CX3delaO-WZ/

    A statue of a woman wearing a fancy dress stands between two colorful stacks of painted wooden planks in a park, with green trees and red and orange autumn leaves in the background.

  • Mountain Island Library

    https://www.instagram.com/p/CYt9uHYpidF/

    A modern building with large glass windows reflecting trees and sky, and a small sculpture of a historical woman in period dress standing on a stone on a landscaped lawn.

  • Hickory Grove Library

    https://www.instagram.com/p/CZSs6n6pH5o/

    A large decorative tree structure in a library with a cardboard cutout of a woman dressed in historical clothing wearing red headphones. There is a sign on the tree asking children to refrain from food or drinks near computers. The library has bookshelves and signs in the background.

  • North County Regional

    https://www.instagram.com/p/CXlvfPQOYkt/

    A cardboard cutout of a woman in historical attire stands outside a library in front of a brick wall. There is a mailbox and a sign that reads 'Charlotte Mecklenburg Library Returns.'

  • Sugar Creek Library

    https://www.instagram.com/p/CW1f2P4JDRY/

    A paper cutout artwork of a woman in historical clothing holding hands with a cartoonish figure of a girl in a blue dress on a yellow wall, with a colorful forest scene and animals painted behind them.