• The introduction post to the campaign will be posted on Tuesday 03/01 .

• IG carousel posts.

Page 1: Featured woman’s headshot

Page 2: Brand content

Page 3: Brand content

Page 4: Another headshot

Page 5: Business Logo

Page 6: ending #BWWOW graphic

• Quotes from women-owned BW clients to split up campaign posts on Friday.

• Post about end giveaway.

• Reaching out to women business owners in Charlotte via email that will include a link to a google form for them to fill out.

• On the google form there will be questions regarding contact information, photos and brand content upload, as well as questions for them to answer for us to use in the caption of their post.

• We will also be reaching out to clients via email containing questions that they can answer for us to use on our Friday quote posts.

• The first feature post will be posted on Wednesday 03/02.

• The first quote post will be posted on Friday 03/04 .

• From there on out, a feature will be posted every wednesday and a quote posted every friday until 03/25/22.

• June 1 : Giveaway announcement.

• June 8 : Winner announcement.

• We will organize responses from the google form in a google doc and will create the weekly content through the content calendar.

• At the end of the 13-weeks, we will do a giveaway with the products or services that we featured through Instagram, and will allow participants to enter for 6 days until the winner is announced.

• Hashtag research to reach goal of engagement increase by 15% and followers by 10%.

• The features throughout the 13 weeks will lead up to a large giveaway of the products we featured.

• This will garner support and attention for the women-owned businesses.